is Le's fractional demand gen & marketing studio for
early-stage, sales-led B2B startups. I help founders and GTM leaders prove
which channels actually work — then build the systems and cadence to scale
repeatable pipeline.
Think of it as shaping pipeline by hand: outbound, hosted events, and RevOps,
built to last. say hello ↓
what i help you achieve
repeatable pipeline beyond founder-led sales
growth channels validated through focused experiments
wins turned into playbooks your team can run
GTM systems & reporting, so you know what's working
the confidence to hire against a proven motion
services
outbound engine(0→1 or 1→10) —
build the foundations (ICP/TAM, lists, messaging, sequences, experimentation,
enablement) so outbound becomes consistent and measurable.
field marketing & hosted events —
find the right conferences and run an end-to-end playbook (pre / onsite / post),
plus bespoke hosted experiences that turn events into pipeline.
revops & CRM buildout —
define GTM goals and the systems to measure them: HubSpot/CRM fields, workflows,
dashboards, and processes that track what's moving the needle.
who it's for
founders & GTM leaders at early-stage B2B companies, when…
founder-led sales worked, but it isn't repeatable yet
you have lots of growth ideas, but no bandwidth to test them rigorously
you can't clearly explain where pipeline comes from
you want to hire, but aren't sure what "good" looks like yet
selected work
a few teams i've partnered with — all inbound / referrals.
Assort Health · Assured Health · DOSS · Ambrook · Applied Labs AI · Taxwire · Arbor
Assort Health— AI voice agent for healthcare, Series B
10× pipeline from events in ~3–6 months. Built the customer-marketing engine
(interviews, onsite visits, published stories) and produced
Assort Ascend,
their first 100+ person customer summit in Napa, featuring eight-time Olympic
champion Apolo Ohno.
read more ↗Customer story reel — shown at conferences.customer stories
DOSS— adaptive ERP for e-commerce, Series B
6× top-of-funnel pipeline from conferences in ~6 months. Built the events motion
0→1, created a conference evaluation framework, and designed bespoke experiences
— watch parties, cocktail classes — at exclusive venues in NYC, LA, and SF.
Assured Health— AI-powered credentialing
Built RevOps from scratch (processes, reporting, dashboards) and grew pipeline 10×+
from events and outbound. Produced customer case studies, built the outbound stack,
and recruited and ramped the BDR team.
Customer case study.
how i work
engagement — typically 2–3 months to start, flexible to scope;
most extend to ~6–12 months as the work compounds.
style — embedded, hands-on, high-ownership. I act like a full-time
teammate to drive the outcomes your moment needs.
outcome — pipeline growth, clarity on the channels that reach your
audience, and a basic RevOps operating system your team can keep running.
about
Hi, I'm Le. I've built things from nothing for as long as I can remember. I came to
the US as a Vietnamese immigrant at 12 with my brother, and started my first tutoring
business at age 15 fielding 100+ customers to cover our living expenses.
Since then I've tinkered on 10+ side projects: some of the largest business, arts, and CS
conferences (keynotes from Sheryl Sandberg), a travel platform connecting 10k+
strangers into lifelong friendships, a cohort course for pivoting into product
management, and an apartment café club creating space for honest conversation.
My background spans consulting (Bain), banking (Morgan Stanley), strategy / finance / ops
(Slack, Opendoor), marketing and demand gen (Rutter API) where I served as Head of Marketing and Demand Gen. I studied Statistics
+ CS at Harvard. I care deeply about craftsmanship and solving hard problems — and I'm
easy to work with.
Outside of work, I've trained as a yoga teacher, and love running, traveling, and
hosting creative experiences that help people connect.
contact
If founder-led sales got you here and you're ready to make growth repeatable, I'd love to hear what you're working on.
